I’ve been working in marketing since gaining my diploma six years ago, in that time I’ve worked with 50+ clients across different industries, businesses and stages of growth.
Over the years, platforms have changed, algorithms have diversified and trends have come and gone. What’s stayed consistent for me is that marketing works when the strategy has been tested, decisions are grounded in psychology and the work is refined over time, not built on AI-generated copy, viral clips, or chasing trends.
I now work with female founders as their marketing strategist, supporting them with both the thinking and the doing. Sometimes that’s shaping the strategy, sometimes it’s content creation or shoots and every time, it’s about bringing structure and direction to marketing that’s started to feel scattered or disconnected from results.
HEY, I'M HOPE
THE FOUNDER
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